NFTS in Media: Technology on trajectory “From the experimental to the mainstream”

Three Media recently contributed to an article written by David Davies for IBC365 on NFTS in Media.

INTRO:
While sport has (so far) accounted for the lion’s share of media-related headlines, NFTs also have the potential to transform relationships between creators and audiences across the music, film and TV worlds.

QUOTE:
“If you need the validation of the provenance of a piece of material, NFT is a pretty good way to do it because of the immutable characteristics of the blockchain and the ledger associated with it,” Bury says. Although he indicates that the market is still in a fairly formative stage, he is encouraged by the “huge amount of experimentation” taking place and says “we can be fairly certain that more uses and applications will inevitably come down the pipe”.

FULL ARTICLE*:
https://www.ibc.org/features/nfts-in-media-technology-on-trajectory-from-the-experimental-to-the-mainstream/8731.article

*registration is required to read in full