Three Media recently contributed to an article written by Jennifer Pallanich for TVNewsCheck.

Vendors are emphatic that content metadata holds myriad value for broadcasters, increasing video’s findability and searchability, tracking rights and protecting against deepfakes and using AI to make the entire process easier.

“Part of technical data keeps track of the media’s movement through the supply chain. The audit trail is going to become even more important over time as more people collaborate on content.

But what’s in the clip is usually what broadcasters are looking for, and artificial intelligence (AI) is helping with recognition of content and turning that information into metadata associated with the media. Such systems can determine faces, places, logos and more.

All of that information is going to give a wealth of information to content providers”